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PROGRESSIVE GROCER

RANCHO MISSION VIEJO, CA – California grocery chain Gelson’s Markets is opening a new store in Rancho Mission Viejo, its sixth store in Orange County, with features never seen before at other Gelson’s locations.

Set to open Nov. 16, the store features such unique offerings as Gelson’s Kitchen, where customers can build personalized breakfast items such as omelets and meal bowls with Mediterranean-inspired ingredients for enjoyment at the store or as takeout, and the Wolfgang Puck Build-Your-Own-Pizza counter, offering a la carte toppings for customizing store-baked pizzas. Additional unique features include a charcuterie station with sliced-to-order imported meats and suggested entertaining platters, a tapas bar with wine and craft beer service and shareable small plates, and daily-prepared sushi.

In addition to a Renaud’s Bakery and a coffee bar, the new store will include features common to other Gelson’s stores, including an extensive soup and salad bar, a full-service deli with daily store-made salads and entrées, a gourmet cheese area, a hot-food bar, an olive cart, and a self-serve poke bar. further, a new cutting and juicing kiosk in the produce department will offer fresh-cut fruit, and fresh-squeezed and premium bottled juices, while a full-service floral department will provide fresh floral offerings along with custom and ready-made gift baskets.

“We’re excited about opening our newest store in South Orange County,” said Gelson’s President and CEO Rob McDougall. “We have customized this store specifically for the Rancho Mission Viejo area and look forward to serving the local community.”

Based in Encino, Calif., Gelson’s operates 26 full-service specialty grocery stores in Southern California.

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